Costs

Standard License

  • 10% Royalty Rate
  • 12% Heritage Royalty Rate
  • $100 Application Fee
  • $50 to $250 Annual Advance Fees
  • $50 Annual Approvals on Demand Subscription Fee
  • Varies General Product Liability Insurance Policy
  • $64 to $100 SMA OLP Hangtags

Restricted License

  • 0% Royalty Rate
  • 0% Heritage Line Royalty Rate
  • $75 Application Fee
  • 0$ Annual Advance Fees
  • Not Required Annual Approvals on Demand Subscription Fee          
  • Not Required General Product Liability Insurance Policy
  • Not Required SMA OLP Hangtags
    • Application Fees: The one-time application fee will not be refunded.
    • Advance Fees: Advance Fees are used as a prepaid credit balance against future royalties due. Unused prepaid balances serve as royalty payments and do not carry over from year to year.
    • Approvals on Demand: Approvals on Demand is SMA’s artwork approval system.
    • SMA OLP Hangtags: Standard and Restricted Licensees are required to place Officially Licensed Collegiate Product Holograms on all products.
    • Product Liability Insurance: All Licensees are required to carry product liability insurance. Costs can vary depending on insurance agent/provider.