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UC Davis’ Trademark Licensing Program promotes and protects the use of the university’s name and logos. By licensing high quality products, the Trademark Licensing Program works to enhance and elevate the image of the university while creating increased brand awareness in the retail marketplace.  Additionally, the program seeks to grow the UC Davis community through the active engagement of “Aggie Pride.”  Students, faculty, staff, alumni and fans directly support the university and its efforts by purchasing officially licensed merchandise.