UC Davis Trademark Licensing exists to protect and promote the trademarks (marks, names, logos) of the University of California, Davis.
Trademark Licensing monitors commercial and internal use of UC Davis marks, and is responsible for managing more than 130 licensees producing products bearing UC Davis’ trademarks.
Individuals, groups and organizations, both on and off campus, seeking to produce merchandise with UC Davis trademarks must have prior approval from Trademark Licensing. UC Davis affiliate groups, including registered student organizations, must have approval from Trademark Licensing before using campus trademarks for print or Web communications or for merchandise, whether for sale or not.
Strategic Communications oversees the use of campus trademarks by campus units for print and electronic communications.