Trademark Licensing Design Standards

UC Davis Trademark Licensing Design Standards

Updated 5/04/18

The university’s name and identifying marks are assets of the university that reflect quality and excellence. Inappropriate use of these assets on promotional or for-sale items could reflect negatively on the institution. Regulation and enforcement measures help to protect the integrity and identity of UC Davis, while at the same time promoting the university's core mission of teaching, research, and public service. UC Davis Trademark Licensing is committed to protecting the university's name and trademarks from harm, misuse and infringement.

UC Davis’ name and trademarks may not be used on items in any manner that suggests or implies UC Davis’ endorsement of products, services, political parties or views, or religious organizations or beliefs.

UC Davis’ name or trademarks may not be used on items in any manner that connects them with illegal drugs, tobacco, gambling, inherently dangerous products such as firearms and explosives, or sexually suggestive products or language.

Additionally, UC Davis reserves the right to not approve art or items that it considers to be low quality, in poor taste, or that it deems out of sync with the image of the university or its mission of teaching, research and public service.

UC Davis’ art sheet contains logos, wordmarks, verbiage, correct PMS colors and general information about the university. As part of the cost of licensing, licensees will gain access to the UC Davis art sheet through Logos on Demand. The information below is for reference only and is not to be used in place of art files.

All university logos must have the appropriate trademark registration marks.

Changes to the logos are not permitted, including altering the color, shape, alignment, or trademark registration. For additional logo and branding guidelines, please visit the marketing toolbox.

Logos need to be seen in their entirety and should not be covered or layered with other logos, gradients or patterns.