Logos & Marks
The Trademark Licensing Office is responsible for considering the use of UC Davis marks on products, including the appropriateness of the use of University marks as well as the quality of products, legal liabilities, production, and distribution. Before the University's name or mark is reproduced, whether the imprinted item is for internal use or for resale, the product and the associated artwork must be approved by the Trademark Licensing Office.
The following rules shall be used in determining the correct use of University marks and colors: