Licensing Guidelines

The following are general guidelines for the UC Davis Trademark Licensing Program:

Products using the university’s marks should be of high quality in design, material and workmanship and must be of such style and appearance as to have a positive
impact on the school’s reputation.

Words, shapes or symbols that are obscene or scandalous are unacceptable and cannot be used with university marks.

A trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with the University of California, Davis and can be distinguished from those of other institutions or entities. Examples of these trademarks include the name, the University nameplate, the athletic marks, the University seal, and all secondary marks.

UC Davis owns and controls its name(s) and other marks, logos, insignias, seal, designs and symbols (hereafter, "marks" or "trademarks") that have become associated with the University. Examples of UC Davis trademarks include any graphic representation relating to the following: University of California, Davis, UC Davis, UCD, UCD Medical Center, UCDMC, UC Davis Health Systems, Go Ags!, the university seal, the UC Davis logo (word mark), the athletic logos, school, college or department logos, and any other design, symbol, drawing, seal, word or groups of words that have become associated with the university.

These trademarks are the property of the university. All uses, either print or electronic (with the exception of use by the university itself, news coverage, printing firms performing jobs for the university, and certain non-commercial purposes), should be approved in advance by the university. Unauthorized use of UC Davis’ trademarks is prohibited.

University trademarks shall not be used with products that are offensive or violate obscenity laws.