Design guidelines

UC Davis’ art sheet contains logos, wordmarks, verbiage, correct PMS colors and general information about the university. As part of the cost of licensing, licensees will gain access to the UC Davis art sheet through Logos on Demand. The information below is for reference only and is not to be used in place of art files.

All university logos must have the appropriate trademark registration marks.

Changes to the logos are not permitted, including altering the color, shape, alignment, or trademark registration. For additional logo and branding guidelines, please visit the marketing toolbox.

Logos need to be seen in their entirety and should not be covered or layered with other logos, gradients or patterns.

There should be no crude or profane images.

UC Davis trademarks may not be used in any manner that suggests or implies UC Davis’ endorsement of products, services, political parties or views, or religious organizations or beliefs.

UC Davis trademarks may not be used in connection with alcoholic beverages, illegal drugs, tobacco, gambling, inherently dangerous products such as firearms and explosives, or sexually suggestive products or language.

UC Davis will not approve art that it determines will taint or undermine its goodwill.